Red Hat is doing what it does best with Open Source software and packaging OpenStack in a way that makes it simple to deploy.  They were one of the first to do the same with linux which led them to being the top Linux distro for Business.  They appear to be looking to do it again with OpenStack.  There are several articles and Blog posts out right now with them promoting their achievements. This one talks about integrating the datacenter.  ZDNet has an article about Red Hat and OpenStack Here.   Here is one from November that talks about how easy OpenStack can be.