Has Amazon set the tablet world on Fire?

There are a whole lot of articles talking about the release last week of the Amazon Fire.  We are choosing to link to this one from Computer World.  Joe and I talked in detail about how we feel about them.  We agreed that they are missing a few key parts like a Camera, Microphone, BlueTooth and HDMI output are minor issues given the price.  The other major issue we had was if it will get updated on a regular schedule.  When will it get the upcoming Icecream Sandwhich?  How compatiable will it be and for how long with future releases of Android?  Amazon actually never talked about what the OS was.  Their focus was on the product and storing things in their cloud.  It's probably going to be the right choice for a lot of people and hopefully they understand the differences.